Bringing the Authentic Taste of Peru to the New York Foodie Scene.
Despite serving world-class Peruvian dishes, Urubamba’s digital presence didn't reflect the quality of its kitchen. They were missing out on the massive "foodie" audience in Queens and Long Island, and needed a way to turn online scrollers into physical diners sitting at their tables.
The Challenge
The Strategy
We implemented a "Visual-First" growth engine to bridge the gap between their kitchen and their community:
The Result
Increased Foot Traffic: A noticeable rise in new customers mentioning they discovered the restaurant through social media videos.
Digital Growth: Organic reach increased by over 40% within the first 60 days of consistent, high-quality content.
Market Authority: Urubamba is now positioned as a top-tier culinary destination in both Huntington and Jackson Heights.
Conversion: Successfully turned digital engagement into measurable business growth by filling tables during peak and off-peak hours.
High-End Content: We captured professional, "mouthwatering" photography and short-form cinematic videos focusing on signature dishes like Lomo Saltado and Ceviche.
Localized SEO & Targeting: We optimized their Google Business Profile and Instagram geotags to ensure they were the #1 choice when locals searched for "Best Peruvian food near me".
Social Engagement: We transitioned from "just posting" to building a community, capturing the vibrant energy of the restaurant during peak hours to showcase the dining experience.
Brand Consistency: We ensured that the visual identity across all platforms reflected the high quality of their culinary offerings.
