Tra Sorelle

Tripling a Women’s Community in 90 Days.

Tra Sorelle opened the quarter with 122 followers and closed it with 371 — a 204.1% jump in 90 days, 95,437 views, and 80.8% of those views coming from women who didn’t follow the account yet. Growth wasn’t the goal; it was the consequence of speaking to somebody very specific.

Client
Tra Sorelle
Sector
Women’s community · Bogotá
Year
2026
Services
Social Media, Content Production, Paid Media
Tra Sorelle — project visual

The quarter in numbers

  • 95,437 Content views in 90 days
  • +204.1% Community growth
  • 28,157 Unique people reached
  • 80.8% Of all views came from non-followers
  • 51.7K Views in the last 30 days alone
  • 1,834 Profile visits
  • 43 New conversations in the DMs

Official Instagram Insights data, May 17 – Aug 15, 2026. Content breakdown covers the last 30 days; paid figures the last 60; direct messages the Jul 1 – Aug 15 window.

01 The Challenge

Tra Sorelle started as a community for women in Bogotá — a clear idea and 122 followers. The challenge was never “post more”: it was finding the exact tone, humour about the things that hurt, that makes a stranger stay. And proving a community can genuinely be built in 90 days rather than bought.

02 The Strategy

We ran the account as a community, not a shop window:

  • An angle, not a topic

    Humour about trauma and about adult life. That specific angle — not the generic one — brought 164 of the 262 new followers.

  • Three formats, three jobs

    Posts to get shared (19K views, 85 shares), reels to bring new people in (16K views, two thirds of the quarter’s comments), stories to hold the daily relationship (14K views, 26 replies).

  • Measured rhythm and timing

    Two reels and one post a week, Mondays and Thursdays 6–9pm. July lifted views 18% with only five extra reels.

  • Paid media with judgement

    Ads opened the door — 44K paid views over 60 days — but we measured them per follower, not per impression: 152 of the 262 new followers arrived without paying for them.

  • The DM as a channel

    Private conversation treated as part of the work, not an extra: 43 new conversations in six weeks.

03 What travelled furthest

The three most-watched pieces of the quarter are the three most honest ones.

  1. “They say if you don’t laugh at your traumas…”

    12,400 views, 33 saves and 21 new followers.

  2. “Thinking of going alone? Zero drama”

    9,100 views, 25 shares and 28 new followers.

  3. “If adult life is starting to feel like…”

    8,000 views, 154 likes and 32 new followers.

04 The Result

  • The community tripled

    From 122 to 371 followers in 90 days: +204.1%. 262 came in and only 13 left.

  • Reach where it counts

    95,437 views and 28,157 different people, with 80.8% of those views landing on accounts that didn’t follow her yet.

  • Growth that wasn’t bought

    Of the 262 new followers, 110 came from ads and 152 came free. Organic converts better here, and the numbers say so.

  • An exact audience

    93.1% women, 90% aged 25 to 44 and 81.1% in Bogotá. Not loose reach: precisely who the community is for.

  • From view to conversation

    1,834 profile visits, 145 link clicks and 43 new DM conversations.

See it on Instagram

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